PEMBELIAN IMPULSIF DI ERA DIGITAL: PENGARUH KEPRIBADIAN DAN KECANDUAN SMARTPHONE

Hifizah Nur; Dewi Murtiningsih; Fatma Nuraqmarina; Ade Ubaidah; Ulumuddin Nurul Fakhri; Ananda Putri; Padma Suryani Wijaya; Aqila Nashwa; Alda Ambarsari Al Barkah

doi:10.36269/psyche.v8i1.3948

PEMBELIAN IMPULSIF DI ERA DIGITAL: PENGARUH KEPRIBADIAN DAN KECANDUAN SMARTPHONE

Hifizah Nur, Dewi Murtiningsih, Fatma Nuraqmarina, Ade Ubaidah, Ulumuddin Nurul Fakhri, Ananda Putri, Padma Suryani Wijaya, Aqila Nashwa, Alda Ambarsari Al Barkah

Abstract

Perilaku belanja online secara impulsif menunjukkan peningkatan seiring dengan pertumbuhan pesat e-commerce dan intensitas penggunaan smartphone. Fenomena ini menjadi semakin kompleks ketika dikaitkan dengan faktor kepribadian dan kecanduan smartphone. Penelitian ini bertujuan untuk menganalisis pengaruh lima besar ciri kepribadian (Big Five Personality Traits) serta kecanduan smartphone terhadap perilaku pembelian impulsif online pada Generasi Z di wilayah Jabodetabek. Penelitian ini merupakan salah satu studi awal yang mengintegrasikan ketiga variabel tersebut pada populasi Generasi Z di kawasan metropolitan Indonesia. Lima faktor kepribadian yang meliputi neuroticism, extraversion, openness to experience, agreeableness, dan conscientiousness mengacu pada kerangka yang dikemukakan oleh John dan Srivastava (1999). Kecanduan smartphone diukur menggunakan Smartphone Addiction Scale–Short Version (SAS-SV) yang dikembangkan oleh Viola (2021), sedangkan perilaku pembelian impulsif online diukur menggunakan instrumen yang dikembangkan oleh Rook dan Hoch (1985) yang telah diadaptasi dalam konteks belanja online. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis deskriptif dan regresi, serta Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) untuk menguji hubungan struktural antarvariabel. Hasil penelitian menunjukkan bahwa Big Five Personality Traits dan kecanduan smartphone tidak berpengaruh signifikan secara langsung terhadap perilaku pembelian impulsif online. Namun, dimensi agreeableness dan conscientiousness berhubungan negatif, sedangkan neuroticism berhubungan positif signifikan dengan kecanduan smartphone pada responden. Temuan ini memberikan perspektif baru dalam kajian psikologi digital di Indonesia, bahwa perilaku pembelian impulsif online pada Generasi Z lebih dipengaruhi oleh faktor situasional seperti kondisi ekonomi dan pola penggunaan smartphone dibandingkan faktor kepribadian, sebagaimana banyak dilaporkan dalam konteks negara lain.

Keywords

Big Five personality; kecanduan smartphone; pembelian impulsif online; Generasi Z

Full Text:

PDF (Bahasa Indonesia)

References

Adda, G., Dokor, G. A. B., Azigwe, J. B., & Odai, N. A. (2021). Management commitment and corporate sustainability integration into small and medium-scale enterprises: The mediation effect of strategic decision-making. Economics, Management and Sustainability, 6(2), 6–20. https://doi.org/10.14254/jems.2021.6-2.1

Ahakwa, I., Yang, J., Tackie, E. A., & Atingabili, S. (2021). The influence of employee engagement, work environment and job satisfaction on organizational commitment and employee performance: Sampling weights in PLS path modelling. Seisense Journal of Management, 4(3), 34–62. https://doi.org/10.33215/sjom.v4i3.641

Al-Emran, M., Mezhuyev, V., & Kamaludin, A. (2019). PLS-SEM in information systems research: A comprehensive methodological reference. In Advances in Intelligent Systems and Computing (Vol. 845, pp. 1–16). Springer. https://doi.org/10.1007/978-3-319-99010-1_59

Andreassen, C. S., Griffiths, M. D., Gjertsen, S. R., Krossbakken, E., Kvam, S., & Pallesen, S. (2013). The relationships between behavioral addictions and the five-factor model of personality. Journal of Behavioral Addictions, 2(2), 90–99. https://doi.org/10.1556/JBA.2.2013.003

Aquino, S., & Lins, S. (2023). The personality puzzle: A comprehensive analysis of its impact on three buying behaviors. Frontiers in Psychiatry, 14, 1179257. https://doi.org/10.3389/fpsyt.2023.1179257

Aragoncillo, L., & Orús, C. (2018). Impulse buying behaviour: An online–offline comparative analysis and the impact of social media. Spanish Journal of Marketing – ESIC, 22(1), 42–62. https://doi.org/10.1108/SJME-03-2018-007

Campos, J. Á. D. B., Spexoto, M. C. B., Serrano, S., & Marôco, J. (2016). Psychometric characteristics of the functional assessment of cancer therapy–general when applied to Brazilian cancer patients: A cross-cultural adaptation and validation. Health and Quality of Life Outcomes, 14(1), Article 8. https://doi.org/10.1186/s12955-015-0400-8

Cho, H., Kim, D., & Park, J. (2017). Stress and adult smartphone addiction: Mediation by self-control, neuroticism, and extraversion. Stress and Health, 33(5), 624–630. https://doi.org/10.1002/smi.2749

Chung, N., Song, H., & Lee, H. (2017). Consumers’ impulsive buying behavior of restaurant products in social commerce. International Journal of Contemporary Hospitality Management, 29(2), 709–731. https://doi.org/10.1108/IJCHM-10-2015-0608

Demirkan, A. (2024). Exploring the relationship between smartphone addiction, quality of life, and personality traits in university students. Iranian Journal of Psychiatry, 19(2). https://doi.org/10.18502/ijps.v19i2.15107

Deng, Q., Lu, J., Zeng, Z., Zheng, Y., & Liu, W. (2021). Dynamics of health technology diffusion in the integrated care system: A development and validation study in China. Risk Management and Healthcare Policy, 14, 331–344. https://doi.org/10.2147/RMHP.S293144

Dhewayanti, E., & Dahlan, K. (2023). Online impulsive buying behavior influenced by hedonism, resource availability, and shopping convenience moderated by ease of digital payment use. Eduvest Journal of Universal Studies, 3(12), 2023–2042. https://doi.org/10.59188/eduvest.v3i12.975

Elhai, J. D., Levine, J. C., Dvorak, R. D., & Hall, B. J. (2017). Non-social features of smartphone use are most related to depression, anxiety, and problematic smartphone use. Computers in Human Behavior, 69, 75–82. https://doi.org/10.1016/j.chb.2016.12.023

Fang, X., Zhang, F., Liao, K., & Ghoreishi, M. (2022). Emotional regulation factors of impulse buying and conformity psychology. International Journal of Neuropsychopharmacology, 25(Suppl. 1), A43–A44. https://doi.org/10.1093/ijnp/pyac032.060

Fakhri, U. N., & Nuriyah, A. (2022). The impacts of COVID-19 on macroeconomic indicators and the performance of Islamic banks in Indonesia. Journal of Islamic Economic Studies, 8(1), 206–220.

Gökçearslan, ?., Mumcu, F. K., Ha?laman, T., & Çevik, Y. D. (2016). Modelling smartphone addiction: The role of smartphone usage, self-regulation, general self-efficacy, and cyberloafing in university students. Computers in Human Behavior, 63, 639–649. https://doi.org/10.1016/j.chb.2016.05.091

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Pearson.

Hair, J. F., Sarstedt, M., & Ringle, C. M. (2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing, 53(4), 566–584. https://doi.org/10.1108/EJM-10-2018-0665

Hussin, N. S. M., Sulong, N. S., & Ibrahim, M. S. (2021). The impact of video advertising on consumer purchase intention. Jurnal Evolusi, 2(1). https://doi.org/10.61688/jev.v2i1.28

John, O. P., & Srivastava, S. (1999). The Big Five trait taxonomy: History, measurement, and theoretical perspectives. In L. A. Pervin & O. P. John (Eds.), Handbook of personality: Theory and research (2nd ed., pp. 102–138). Guilford Press.

Kwon, M., Kim, D. J., Cho, H., & Yang, S. (2013). The smartphone addiction scale: Development and validation of a short version for adolescents. PLoS ONE, 8(12), e83558. https://doi.org/10.1371/journal.pone.0083558

Lachmann, B., Sariyska, R., Kannen, C., Stavrou, M., & Montag, C. (2018). Commuting, life satisfaction, stress, and internet addiction. Internet Interventions, 13, 24–31. https://doi.org/10.1016/j.invent.2018.05.001

Marengo, D., Sindermann, C., Häckel, D., Settanni, M., & Montag, C. (2020). The association between the Big Five personality traits and smartphone use disorder: A meta-analysis. Journal of Behavioral Addictions, 9(3), 534–550. https://doi.org/10.1556/2006.2020.00069

Muliadi, B. (2020, July 7). What the rise of TikTok says about Generation Z. Forbes. https://www.forbes.com/councils/forbestechcouncil/2020/07/07/what-the-rise-of-tiktok-says-about-generation-z/

Nyrhinen, J., Lonka, K., Sirola, A., Ranta, M., & Wilska, T. (2023). Young adults’ online shopping addiction: The role of self-regulation and smartphone use. International Journal of Consumer Studies, 47(5), 1871–1884. https://doi.org/10.1111/ijcs.12961

Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189–199. https://doi.org/10.1086/209105

Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platforms: The role of parasocial interaction. International Journal of Information Management, 36(3), 333–347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002

DOI: https://doi.org/10.36269/psyche.v8i1.3948