EUPHEMISMS IN PHILIPINE CULTURE POTRAYED IN FILIPINO MOVIES

Jay Ramon B, Arroyo Lauder R, Atienza Juelyn P. Romero

Abstract


This study explores the euphemisms in Philippine culture portrayed in Filipino movies. This study attempts to answer the research questions: (1) What euphemisms are used in the movies (a) Remington and the Curse of Zombadings and (b) Die Beautiful along with metaphor, idioms, and hyperbole? and (2) What are the functions of the euphemisms used in the two movies? The researchers analyzed the data using the lens of latent content analysis and qualitative analysis to unpack the meanings and relationships. The data were taken from the script supported by the transcription method. The method of data analysis is described in great detail–Transcribing, Data Reduction, and Data Selection. Study found various euphemisms under metaphor (ng ganun, confimed, Diana Rose, in fairness, magbooking, kaligayahan, and usapan ng mga tao ‘to); Idioms (malakandila ang mga daliri, natuluan ng kandila); Hyperbole (dynamite, mitsa, busy po masyado, hindi kailangan ng utak dito) in the movie Remington and the Curse of Zombadings. In the movie Die Beautiful, numerous euphemisms were also categorized on its types: Metaphor (pambabae, pag inampon mo yang batang yan magiging babae ka na, bantot, lason, mani, wala naman sa kalingkingan, hindi ka pa nagpapabreastfeeding, magkapechay, number 2; Idioms (pakainin kita ng sangkatutak na star margarine, nanginginig yung matres, naputikan ka na); Hyperbole (kahit anino, wala, anak lang ng anak hindi naman nanay, anglalaking wawasak sa’aking puri, 3 inches lang yung ano). Therewere variations of functions seen according to the speaker euphemisms' contexts and purpose, made to inform (conveys new information), evaluate (conveys opinions and attitude), modalize (conveys attitude towards truth and utterance), convince(persuade), criticize (for giving criticisms), order (giving instructions), and refuse (to deny or reject).

Keywords


Euphemisms; Language and Media; Philippine Culture; Philippine Movies; Pragmatics

Full Text:

PDF

References


Gomez, M. (2009). Towards A New Approach to the Linguistic Definition of Euphemism.

Language Sciences; vol. 31, issue 6: 2009, pp. 725-739.

Gu, H. (2019). Analysis of Euphemism in Film Language and Lines from a Cognitive. 2019

Conference on Humanities, Cultures, Arts and Design. Francis, Aca demic Press, UK.

Heimbigner, J. (2020). The Estimated Power of Euphemism"

Inton, M. (2015). The Bakla and Gay Globality in Chris Martinez's Here Comes the Bride.

Intersections: Gender and Sexuality in Asia and the Pacific, issue 38.

Inton, M. (2017). The Bakla and the Silver Screen: Queer Cinema in the Philippines. (Doctor's

Thesis, Lingnan University,Hong Kong).

Lakoff, G. & Johnson, M. (2003). Metaphors we live by. Chicago: The University of Chicago

Press. (Original work published 1980).

Leech, G. (2014). Semantics; The Study of Meaning Second Edition – Revised and Chaptered.

New York: Penguin Books

Loyola-Roco, M. (2016). Local Euphemism Increases Communication Gap in Reproductive

Health Education. International Journal of Innovation and Research in Educational

Sciences, vol. 3, issue 6.

Mazidah, A. (2007). A Study of Euphemism Used in Newsweek Magazine. The State Islamic

University of Malang. Malang. Thesis: Unpublished.

Perillo, J. (2020). Choreographing in Color: Filipinos, Hip-hop, and the Cultural Politics of

Euphemism.

Purba, D., Silaban, D., Sundari, I. (2020). The Use of Euphemism in Toba Batak Movies. Jurnal

Litters: Fakultas Sastra Darma Agung, vol. 1, no. 2, pp. 85-90.

Rini, A. (2017). Euphemism in the Movie To Kill A Mockingbird. Universitas Muhammadiyah

Sumatera Utara.

Rosky, C. (2014). To be Male: Homophobia, Sexism, and the Production of "Masculine" Boys.

Exploring Masculinities: Feminist Legal Theory Reflections, 287-310 (Routledge,2014).

Ruiz, R. (2015). Euphemestic and Dysphemistic in Fifty Shades of Grey Trilogy. Forma y Función,

vol. 28, núm 1, 2015, pp. 117-135.




DOI: https://doi.org/10.36269/sigeh.v3i2.2065

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.